"We don't just talk about lifelong learning, but also give our journalists enough time and space for innovative, committed, well-researched and courageous journalism," explains Verena Vonarburg, Head of Public Affairs and initiator and director of the MediaLab.
In the next three years, investments will also be made primarily in the further digitization of Ringier media, adds Ringier CEO Marc Walder: "This is only possible with and thanks to well-trained, motivated and innovative employees in the editorial offices, who grow with the company and the innovations." The current development would offer great opportunities for outstanding journalism.
Practical support for journalists
The MediaLab, which starts immediately, is not intended to include "nice-to-have" courses, but to offer concrete, attractive practical support. "The aim is to offer all journalists precisely the training they need in their day-to-day work in the digital transformation," explains Vonarburg.
The program covers the entire spectrum from storytelling, thinking in pictures, research, data journalism, social media, SEO and media law to workshops on the entire journalism ecosystem. It is aimed at all editorial staff and is intended to give participants plenty of time to learn and network, as well as the opportunity to break out of the daily grind.
First feedback positive
According to Ringier, initial feedback from participants has been positive. For this reason, after a short test phase, there will now be a switch to live operation.