Zimmermann Communications realizes member magazine for Emmentaler Switzerland
The agency Zimmermann Communications from Zollikon has developed and implemented a 44-page membership magazine for Emmentaler Switzerland.
Around 2,300 milk producers, 109 cheese dairies and 15 cheese trading companies with their families and employees work every day to ensure the quality of Emmentaler AOP. Despite their daily commitment to this great product, they are far from being aware of everything that goes on around the original.
The aim of the magazine is not only to inform Emmentaler Switzerland members about events and activities, but also to introduce people from the three Emmentaler Switzerland member families.
Reactions from cheese fans from all over the world, news from the Emmental show dairy and an overview of selected marketing activities at home and abroad are also presented to readers. And the little ones are not left out either: there is a children's quiz for them in which they can win a home cheese dairy.
The first issue of the magazine was published in printed and electronic form at the beginning of September.
Responsible at Emmentaler Switzerland: Alfred Rufer (Commercial Director, Deputy Director); Luana Monopoli (Marketing & Communication Officer); Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction); Ramon Alder (Art Direction); Marietta Mügge (Text); Florian Bieniek, Patricia Meneghin (Project Management); Rolf Zimmermann (Strategy). Photos: Ramon Alder, Tom Trachsel, Manuel Lopez, Manuel Rickenbacher. Illustration: Michael Meister.
