Klar gets the employer brands in shape for DOC

The aim is to build and establish four strong and attractive employer brands. These include the retail brands Dosenbach, Ochsner Shoes, Ochsner Sport and the administrative and logistics organization DOC itself.

In the first phase, the overarching employer promise with four value pillars was developed together with the client. Klar defined an efficient and target-oriented process for this. These core values were then adapted to the different positioning and DNAs of the retail brands.

In the second phase, the agency designed and created the new employer image. This included films, visuals, career websites and various communication tools for internal activation. All 4500 employees received personal mail. In addition to communicating the new values, they were also surprised with new benefits: for example, six weeks' vacation instead of the previous five. The creative concept was then adapted to the individual retail brands in terms of content and form.

True to the motto "you move us", the overarching values of progress, passion, team spirit and quality of life form the core of the content. A concept was developed for the films, which was further developed into a sophisticated storyline by film production partner Lauschsicht. It puts the employees at the center and lets them speak freely in a relaxed atmosphere. So that the statements and reactions are genuine, surprising and also funny. The result should credibly convey what it feels like to work for the employer in question.

Responsible at Dosenbach Ochsner & Companies: Désirée Hasler, Jessica Riesen. Responsible Agency: Clearly employer branding. Film: Lauschsicht (direction and production).