Fe Agency: Dabu becomes SOB Ambassador
On Saturday, Dabu Fantastic performed as part of a showcase in an SOB streetcar. The event marks the start of a multi-year collaboration in which the artist will become the brand ambassador for all SOB tourist lines.
On Saturday, the copper-colored SOB streetcar in Zurich was transformed into a concert stage for Dabu Fantastic. Passengers were to be offered an unforgettable musical journey. The tickets were raffled off exclusively via the social media channels of Schweizerische Südostbahn SOB and the media partners Radio24, Radio Pilatus and Züri Today in the weeks leading up to the event.
During the event organized by Fe and Gadget Abc Entertainment Group, fans and media had the opportunity to meet the band in person and get autographs. The SOB streetcar, used as a "moving stage" on this day, has been running in the city of Zurich since the beginning of April 2023 and will continue to do so until mid-January. With its eye-catching design, it advertises a public transport service - from home to the destination of the SOB lines.
Ambassador for all tourist lines
The event marks the beginning of the collaboration between SOB and singer Dabu from Dabu Fantastic. With his management, booking and label Gadget, Fe and the SOB are gaining an established partner with a large network and expertise in the entertainment industry. Dabu is a passionate train passenger, because "I can work or let my mind wander while traveling by train. That's when things happen that wouldn't happen otherwise."
Hiking, traveling, making music with Dabu
The podcast "Dabu Hikes", in which the musician and Nik Hartmann set off on a rain hike on the Voralpen-Express, has already been realized. On the Treno Gottardo from Zurich to Locarno, the musician encouraged his followers to take a trip to Ticino. And with "Find Dabu", the singer could be located on a specific train with more and more clues - with an exclusive song premiere as a reward for the finders. A bouquet of activations for the upcoming SOB campaigns is planned. Other creative projects are also in the pipeline.
Responsible at Schweizerische Südostbahn: Reto Ebnöther (Head of Marketing & Sales); Andi Huber (Product Manager Treno Gottardo); Conradin Knabenhans (Media Spokesman). Responsible at Gadget Abc Entertainment: Sherlyn Müller (Brand & Partnerships). Responsible at Fe Agentur: Karin Renold (management); Patric Neeser (concept and project management); Janine Bachmann (art direction); Danusha Kuchtova (text).
