Audi is the most popular car brand in Switzerland
The Brand Asset Valuator is the largest and most comprehensive brand study in Switzerland. It examines image attributes, brand strength and brand love - Audi scored well in the automotive sector.
The BrandAsset ValuatorTM is the largest and most comprehensive brand study in Switzerland, surveying 8,000 Swiss people on more than 800 brands. The FOT has been surveyed since 1995, in annual waves since 2022. In addition to a number of image attributes, the survey primarily measures brand strength and, most recently, "brand love.
With its placement as the "most loved brand" in the automotive sector, Audi is continuing the trend of recent years. The dedicated harmonization of TV, print, digital and social media enables the emotionalization of Swiss customers, the company says.
Katharina Momani Head of Marketing Audi Switzerland explains: "We convey an attitude to life and appeal to our customers on an emotional, meaningful level. The goal is to create a strong brand identity. In addition to classic advertising and concept studies, we focus on brand experiences. For example, we create product proximity with the popular Audi Driving Experiences, whether on the race track or on ice, and arouse strong emotions with the "money can't buy" experiences."
At the brand congress on June 14, interested parties can learn more about Audi's brand strategy and its implementation. To register go to here.
