Brandpulse: New brand identity for Bindella Immobilien

Originally developed from the gastronomy division of the Bindella group of companies, Bindella Immobilien felt the need for clearer differentiation from the gastronomy companies and independent positioning as a competent real estate boutique. That's why the agency Brandpulse was commissioned to create a new brand identity.

The center of the value proposition

In joint workshops with the management, Brandpulse sharpened the "brand positioning in such a way that the will to design, tradition, longevity and attention to detail are at the heart of the service promise," according to a media release. Whether it's a lovingly renovated 100-year-old building or a modern architect-designed house, Bindella Immobilien is always about cultivating the love of detail in each property. The Bindella Immobilien brand is characterized by a pronounced will to design. This is expressed in an economic and future-oriented way of thinking, which is geared towards permanence and sustainability.

Critical clarification of identity

"The brand positioning process with Brandpulse forced us to reflect more deeply and clarify the identity of Bindella Immobilien critically," says Patrick Rieffel, the managing director of Bindella Immobilien AG. And he continues: "This can only succeed if there is an interested, empathetic and trustworthy interlocutor on the other side. Thanks to Brandpulse, we were able to reduce our legitimacy to its essence within a short period of time. Brandpulse accompanied and managed this with great class."

Newly developed appearance

The sharpened brand positioning forms the basis of the new corporate identity developed by Brandpulse. The bronze tone of the new logo, the typography, the striking imagery and the corporate colors are intended to embody the brand's high quality standards and create an arc of tension between the traditional values and the modern approach of the real estate company. Brandpulse also implemented the most important touchpoints (stationery, templates, website and company presentation).