Brandpulse develops brand strategy and brand development for Netrics
Following a brand strategy developed by Brandpulse, the ICT companies Tineo, Nexellent and Netrics are now operating under the joint brand Netrics. The agency also developed and implemented the visual identity for the brand of the ICT full-service provider in the sense of "digital first".
Based on a pitch won in March, Brandpulse was awarded the contract for a comprehensive brand analysis of the three companies Tineo, Nexellent and Netrics. As part of the brand decision as to which of the three brands should appear on the market in the future, Brandpulse developed the brand strategy, according to which the merged companies will operate under the common brand Netrics in the future.
In a next step, Brandpulse developed the positioning of the new brand. Based on this, the agency developed the brand image in line with the "digital first" approach and implemented the most important touchpoints, including the communication concept, business stationery, company presentation, website design and sponsoring measures.
