Travel inspirations to immerse yourself in: Keim Identity designs new Globetrotter website

As part of the development of the new brand identity, Keim Identity also designed the digital experience chain from the website to various online banners or Google Adwords to social media and newsletters.

Globetrotter's online channels specifically address the information needs of the target group interested in travel. There is room for both structured knowledge and spontaneous recommendations.

The Globetrotter website is a comprehensive portal for inspiration as well as in-depth information on individual destinations and prepares the way for booking the tailor-made trip. Globetrotter lets its web visitors immerse themselves in a fascinating and multifaceted world of travel and explore personal travel tips. The various new brand elements such as the vividly used tail and the horizontally mirrored catchphrase are used in a media-appropriate way. In addition, the positioning about the authentic Globetrotter travel advice is integrated online just as strongly as in the rest of the brand presence.

First-hand impressions shape Globetrotter's social media. The display images for Facebook, YouTube and Instagram have been designed to be clear and simple, while the header images are emotional and impressive. For travel enthusiasts, Picstar provides several filters that can be used for their own social media channels.