Crescendo with new web presence

With its almost 400-year history, the Musikkollegium Winterthur is considered one of the most traditional symphony orchestras in Europe. The 50 musicians give around 70 concerts each year, focusing on works from the 20th century, the classical period and early Romanticism. To provide a strong stage for the orchestra's lively concert activities, a forward-looking brand identity is to set the tone and the web presence is to be upgraded visually, technically and structurally.

Following the sharpening of the brand positioning and the further development of the branding, the Website has undergone a complete and formative redesign: sliders and event teasers make the start page explorative. The clear menu and the streamlined information structure increase user-friendliness. The core and biggest challenge was to merge the previous interfaces in the program and ticket areas. In the future, the orchestra management software OPAS will be used to centrally manage all concert information and upload it to the website, making content maintenance much easier for our client.

Responsible at the Musikkollegium Winterthur: Samuel Roth (overall responsibility), Cornelia Königslehner, Ueli Amacher (project management communication). Responsible at Partner & Partner: Benno Maggi (strategy/rebranding), Urban Fetz (consulting/project management), Nadine Aeby (art direction), Slashworks (programming).