Marketing day under the sign of "Focus

At this year's Marketing Day, everything revolves around the topic of "focus". Because when more and more is possible, less and less becomes feasible. Numerous media professionals will discuss this upheaval on April 18.

On April 18, the KKL Luzern will once again open its doors for one of Switzerland's most important marketing events. One thing is already certain: There will be a lot to discuss. For example, how media professionals are dealing with the biggest upheaval since the invention of printing.

This year's motto of the event: Focus. Because when more and more is possible, less and less becomes feasible. This requires a sharp focus - away from what is possible and toward what is necessary.

Industry in upheaval

Digitization, social media and a rapidly decreasing attention span mean a huge upheaval, especially for the media industry. Under the direction of moderator Urs Gredig, seasoned media professionals, including Susanne Wille (SRF Kultur), Matthias Ackeret (Persönlich) and Michael Wanner (CH Media), discuss how they are dealing with the biggest challenge since Johannes Gutenberg.

The highlight of the Marketing Day this year is once again the presentation of the Marketing Excellence Awards. 15 creative and successful projects are competing for the "Oscar" of the marketing industry. Last but not least, Marketing Day is a "Day off from the Office". The perfect opportunity for participants to make contacts and exchange ideas. In addition, numerous exhibitors present the latest innovations in the industry in the Networking Zone.

You can find the detailed program of the Marketing Day here.


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