Amazee Metrics: New name Advance Metrics - and new owner

Amazee Metrics, a company specializing in online marketing and data analytics, was acquired by CEO Dr. Evelyn Thar as part of a management buyout (MBO) - and is now called Advance Metrics.

Advance Metrics
The Advance Metrics team.

Advance Metrics advises clients such as Implenia, ETH Zurich, Sonova, 20 Minuten, The Dolder Grand, Barry Callebaut and ÖKK in the areas of online marketing, data analytics and digital marketing compliance and specializes in data-based optimization of digital performance. The company has been offering online marketing and data analytics from a single source for eight years and employs staff in Switzerland, Germany and South Africa.

Besides the new ownership structure, only the name is changing. Gregory Gerhardt, Chairman of the Board of Directors of Amazee Group, says: "Our group develops digital entrepreneurs and companies. After years of successful growth, it's time for Evelyn Thar to continue the company not only as CEO, but also as owner."

Evelyn Thar, CEO and now also Chairman of the Board of Advance Metrics: "I would like to thank the entire Amazee team, which has enabled me to build up Amazee Metrics over the last eight years and now to take the step towards independence. I am particularly pleased that Patrick Barnert, as our long-time board member, is also joining the board of Advance Metrics. The Advance Metrics team and I look forward to the new challenges and exciting activities that our clients and the marketplace will bring to us on a daily basis."

Advance Metrics continues to focus on the three service areas of Online Marketing, Data Analytics and Digital Marketing Compliance. Evelyn Thar says, "We see exciting growth trends in all three areas driven by new regulatory triggers, such as increased privacy requirements in online marketing. We look forward to continuing to leverage our years of experience in data-driven digital performance optimization in advising our clients."


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