How creative printed matter works
It's the mix that makes the difference Only the perfect interplay of digital and physical media can achieve the best possible effect. Print can effectively support fast digital information. Many people enjoy sensual moments alongside the screen experience. Leaning back, leafing through a brochure, smelling and feeling the paper, that's fun.Print offers in the technologized [...]
The mix makes it
Only the perfect interplay of digital and physical media can achieve the best possible effect. Print can effectively support fast digital information. Many people enjoy sensual moments in addition to the screen experience. Leaning back, leafing through a brochure, smelling and feeling the paper, that's fun.Print offers experiences with touch in the technologized world and thus reinforces the brand message. With its multisensory message, printed matter is perfectly tailored to the way the human brain works.But print alone is not blissful, just as millions of clicks in online media do not guarantee sales success. The basis for success is the creation of a memorable, positive brand image on all channels. Targeting the target group with a trustworthy offer rounds off optimal market cultivation.
