Evoq refreshes Bächli Bergsport customer magazine

"Inspiration" is the name of Bächli Bergsport's customer magazine. The current issue comes with a new layout developed by Evoq.

With the graphic relaunch of Inspiration the typography and design elements have undergone a gentle renovation. The exciting stories and impressive mountain images are given more air and space. In addition to  Inspiration has also the product magazine Selection has undergone a redesign. To show off the season's product highlights even better, color areas are used in a design language typical of the brand.

The appearance of the Bächli Bergsport brand is further refreshed

The redesign of the two print magazines represents a first milestone in Evoq's ongoing brand refresh for Bächli Bergsport. It gives the traditional brand a fresh, high-profile look, but one that remains in keeping with the brand's tradition and also reflects a return to Bächli's roots - namely alpinism. Further implementations in advertising as well as in the stores are in the works, and the relaunch of the new website is planned for late summer.

More articles on the topic