Heads wins pitch for switch

After an in-depth agency evaluation, the Switch Foundation decided to further develop the positioning and brand of its institution together with the Heads agency.

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Switch was established in 1987 as a foundation under private law by the federal government and the then eight university cantons and is an integral part of the Swiss university community with core competencies in network, security and identity management. As an independent partner, the foundation networks and bundles the know-how of all stakeholders within and outside the academic world. Together with them, Switch develops and improves holistic ICT solutions. 

"Heads convinced us with the depth of their analysis and their approach. We are now looking forward to using Brand Profiling to track down our brand essence and position ourselves even more successfully vis-à-vis our stakeholders," says Christine Lanner, Head of Business Unit Management Services and Deputy Managing Director of Switch. 

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