Primcom expands destination portfolio with Engadin, Lenk-Simmental and Silvaplana

The Primcom team is delighted with the new orders from Engadin St. Moritz Tourism (for the Engadin brand), Lenk-Simmental Tourism and the municipality of Silvaplana. The Engadin in particular is one of the largest and most important Swiss vacation destinations in terms of publicity and marketing. "The partnership with Pontresina, which has been successful for around three years, has certainly helped to make us better known to tourism managers throughout the Engadin," says owner and managing director Vanessa Bay. Primcom also had a good application letter for Lenk-Simmental Tourismus in the Bernese Oberland with the existing mandate for the local flagship hotel Lenkerhof. The focus of the new mandates is on media relations.

Primcom sees the expansion of the destination portfolio as a commitment. "We want to actively promote Swiss Alpine tourism and make it attractive to as wide an audience as possible, both at home and abroad, with all its benefits," said Bay in a press release.