Time travel to climate-neutral Switzerland: Future platform wins first prize

The future platform schweiz-2050.ch, developed by the Zurich agency Rebel Communication, has been awarded the international K3 prize for climate communication. More than 100 applications were submitted from Germany, Austria, Switzerland and Luxembourg.

The lucky winners of the Swiss Climate Protection Association (from left): Sophie Fürst (Managing Director) and Nina Engeli (Campaign Manager).

The K3 Prize, worth a total of 15,000 Swiss francs, is awarded as part of the international K3 Congress for Climate Communication, which took place this year in Zurich's Toni Areal. The prize honors projects and initiatives from German-speaking countries that make an outstanding contribution to raising people's awareness of climate issues and encouraging them to do more to protect the climate. The sponsors of the congress include organizations from the fields of climate research and communication, including the Network of the Confederation for Climate Services (NCCS).

The future platform switzerland-2050.ch, which was realized for the association Klimaschutz Schweiz (founder of the Glacier Initiative), won first prize in the category "Bürger:innen-Preis". Here, communication formats from everyday life and the world of work, communities and neighborhoods are honored. The platform, on which visitors embark on a journey through time to a climate-neutral future for Switzerland, convinced the top-class jury of experts, including the renowned ETH climate researcher Prof. Dr. Reto Knutti.

Sophie Fürst, Managing Director of Climate Protection Switzerland and client of the campaign: "The K3 Award is a nice confirmation of how important it is in climate communication to take into account the reality of people's lives and to communicate complex topics in a vivid way. Together with Rebel Communication, we succeeded in doing that." The agency, which specializes in sustainability communication, is delighted to receive this special award. 

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