Two gold medals for Switzerland at the German Brand Award 2022
No "Best of Best" award, but gold twice: Among the winners of the German Brand Award 2022 are various Swiss companies and agencies.
The German Brand Award was presented for the seventh time. It honors brands that can demonstrate exceptional, sustainable and exemplary brand projects and campaigns.
2022, a total of 16 "Best of Best" awards were presented, the highest distinction of the Brand Awards. This year, no Swiss company was among them. However, gold was awarded in two categories to Jung von Matt Brand Identity and Bellprat Partners. In addition, many honorary prizes were awarded:
- Brand Manager of the Year: Boris Dolkhani
- Best Intent of the Year: #OrteFürAlle campaign by Aktion Mensch
- Best Intent of the Year: Refill Diet campaign by Greenpeace
- Best Startup of the Year: Ooia
The "Best of Best" winners at a glance
- Brand Revival of the Year: Jack Wolfskin
- Brand Experience of the Year: Siemens Visitor Center The Impulse
- Brand Efficiency of the Year: Let's Glänz! Campaign by Vorwerk
- Brand Impact of the Year: Beethoven X - The AI Project
- Lighthouse Project of the Year: Vodafone auctions off the world's first SMS as NFT
- Lighthouse Project of the Year: Sheba Hope Grows
- Brand Innovation of the Year: The Movers
- Service Brand of the Year: S.I.E
- Sustainable Brand of the Year: #Entdeckedasgut in Quadratic. Practical. Good
- Employer Brand of the Year: Accenture <3 Gaming
- Corporate Brand of the Year: R+V - You are not alone: Lived brand and attitude
- Product Brand of the Year: Love Nature
- Digital Brand of the Year: Interactive Digital Paccor Booth
- Brand Impact of the Year: Live instead of Lockdown. Get vaccinated.
- Brand Innovation of the Year: Trivida campaign with Kristina Vogel
- Newcomer Brand of the Year: SIMon - the little raccoon
| Award | Category | Project | Contractor | Main category |
|---|---|---|---|---|
| Gold | Logistics & Infrastructure | Model Group - The Extra in the Ordinary | Jung von Matt Brand Identity | Excellent Brands |
| Gold | Brand Communication - Fairs & Exhibitions | Polish Pavilion Expo Dubai | Bellprat Partner | Excellence in Brand Strategy and Creation |
| Special Mention | Corporate Brand of the Year | Model Group - The Extra in the Ordinary | Jung von Matt Brand Identity | Excellent Brands |
| Special Mention | Branded Corporate Social Responsibility | #ufpasse | PR Factory | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication - Fairs & Exhibitions | Swiss Pavilion Expo Dubai | Bellprat Partner | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication - Classic Campaign | Credit card PostFinance | Go Slow | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication | Global Wealth & Lifestyle Report Julius Baer | Clear for brands | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication | Revue scars GFZ | Modulator | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication - Web & Mobile | Partner.heidiland.com | Heidiland Tourism | Excellence in Brand Strategy and Creation |
| Winner | Brand Design - Product Design | Vertschi | ASW | Excellence in Brand Strategy and Creation |
| Winner | Brand Design - Product Brand | Rope jeweler | Yuni | Excellence in Brand Strategy and Creation |
| Winner | Brand Design - Product Brand | Orea meets Caminada | Orea | Excellence in Brand Strategy and Creation |
| Winner | Brand Design - Corporate Brand | Salon Basel Next | Farner | Excellence in Brand Strategy and Creation |
| Winner | Brand Design - Corporate Brand | Model Group - Brand Strategy and Creation | Jung von Matt Brand Identity | Excellence in Brand Strategy and Creation |
| Winner | Brand Experience of the Year | Model Group - Brand Strategy and Creation | Jung von Matt Brand Identity | Excellence in Brand Strategy and Creation |
| Winner | Transport & Mobility | EGO Movement | The GO | Excellent Brands |
| Winner | Banking & Financial Services | freeME | PR Factory | Excellent Brands |
Source: German Brand Award
