Zwei Mal Gold für die Schweiz am German Brand Award 2022
Keine «Best of Best»-Auszeichnung, dafür zweimal Gold: Unter den Gewinnern des German Brand Award 2022 befinden sich verschiedene Schweizer Unternehmen und Agenturen.
Zum siebten Mal wurde der German Brand Award vergeben. Gewürdigt werden Brands, die aussergewöhnliche, nachhaltige und vorbildliche Markenprojekte und -kampagnen vorweisen können.
2022 wurden insgesamt 16 «Best of Best»-Awards vergeben, die höchste Auszeichnung des Brand Awards. Darunter befindet sich dieses Jahr kein Schweizer Unternehmen. Gold gab es aber in zwei Kategorien für Jung von Matt Brand Identity und Bellprat Partners. Zudem wurden viel Ehrenpreise verliehen:
- Brand Manager of the Year: Boris Dolkhani
- Best Intent of the Year: Kampagne #OrteFürAlle von Aktion Mensch
- Best Intent of the Year: Kampagne Refill Diet von Greenpeace
- Best Startup of the Year: Ooia
Die «Best of Best»-Gewinner im Überblick
- Brand Revival of the Year: Jack Wolfskin
- Brand Experience of the Year: Siemens Visitor Center The Impulse
- Brand Efficiency of the Year: Let’s Glänz! Kampagne von Vorwerk
- Brand Impact of the Year: Beethoven X – The AI Project
- Lighthouse Project of the Year: Vodafone versteigert die erste SMS der Welt als NFT
- Lighthouse Project of the Year: Sheba Hope Grows
- Brand Innovation of the Year: The Movers
- Service Brand of the Year: S.I.E
- Sustainable Brand of the Year: #Entdeckedasgut in Quadratisch. Praktisch. Gut
- Employer Brand of the Year: Accenture <3 Gaming
- Corporate Brand of the Year: R+V – Du bist nicht allein: Gelebte Marke und Haltung
- Product Brand of the Year: Love Nature
- Digital Brand of the Year: Interactive Digital Paccor Booth
- Brand Impact of the Year: Leben statt Lockdown. Lass dich impfen.
- Brand Innovation of the Year: Trivida Kampagne mit Kristina Vogel
- Newcomer Brand of the Year: SIMon – der kleine Waschbär
| Auszeichnung | Kategorie | Projekt | Auftragnehmer | Hauptkategorie |
|---|---|---|---|---|
| Gold | Logistics & Infrastructure | Model Group – The Extra in the Ordinary | Jung von Matt Brand Identity | Excellent Brands |
| Gold | Brand Communication – Fairs & Exhibitions | Polish Pavillon Expo Dubai | Bellprat Partner | Excellence in Brand Strategy and Creation |
| Special Mention | Corporate Brand of the Year | Model Group – The Extra in the Ordinary | Jung von Matt Brand Identity | Excellent Brands |
| Special Mention | Branded Corporate Social Responsibility | #ufpasse | PR Factory | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication – Fairs & Exhibitions | Swiss Pavillon Expo Dubai | Bellprat Partner | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication – Classic Campaign | Kreditkarte PostFinance | Go Slow | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication | Global Wealth & Lifestyle Report Julius Bär | Klar für Marken | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication | Revue Narben GFZ | Modulator | Excellence in Brand Strategy and Creation |
| Winner | Brand Communication – Web & Mobile | Partner.heidiland.com | Heidiland Tourismus | Excellence in Brand Strategy and Creation |
| Winner | Brand Design – Product Design | Vertschi | ASW | Excellence in Brand Strategy and Creation |
| Winner | Brand Design – Product Brand | Seiler Juwelier | Yuni | Excellence in Brand Strategy and Creation |
| Winner | Brand Design – Product Brand | Orea meets Caminada | Orea | Excellence in Brand Strategy and Creation |
| Winner | Brand Design – Corporate Brand | Salon Basel Next | Farner | Excellence in Brand Strategy and Creation |
| Winner | Brand Design – Corporate Brand | Model Group – Brand Strategy and Creation | Jung von Matt Brand Identity | Excellence in Brand Strategy and Creation |
| Winner | Brand Experience of the Year | Model Group – Brand Strategy and Creation | Jung von Matt Brand Identity | Excellence in Brand Strategy and Creation |
| Winner | Transport & Mobility | EGO Movement | The GO | Excellent Brands |
| Winner | Banking & Financial Services | freeME | PR Factory | Excellent Brands |
Quelle: German Brand Award
