Welti-Furrer Fine Art / Ruf Lanz win at "Poster of the Year
18 Swiss Poster Awards in gold, silver and bronze were presented among 33 nominees and a total of 220 analog and digital campaigns submitted. The campaign "When art has to move" was awarded the "Poster of the Year 2021".
Winning team from left to right: Cristano Gargamelli, Sales Consulting Zurich Field Sales (on the part of the client), APG|SGA; Christian Brändle, SPA Jury President and Director Museum of Design Zurich; Thomas Aebischer Managing Director, Welti-Furrer Fine Art AG; Isabelle Hauser, Art Director, Ruf Lanz Zurich; Markus Ruf, Creative Director and Owner of Ruf Lanz Zurich; Markus Ehrle, CEO, APG|SGA; Peer Kleinfeldt, Key Account Management (on the part of the agency), APG|SGA
The trophies will be presented to the winners personally and all award-winning works will be presented in an award-winner video. The traditional APG|SGA Poster Night is then planned again for next year.
The award in the category "Poster of the Year 2021" goes to Welti-Furrer Fine Art and its agency Ruf Lanz Zurich with the campaign "When art has to move". The posters show iconic spaces from different art eras empty on billboards with the indication of what it looks like when the specialists from Welti-Furrer were there. This creative and aesthetic advertising campaign appeared just in time for Art Basel's comeback and celebrates artful emptiness.
Welti-Furrer Fine Art AG also secured the gold award in the "Commercial Local and Regional" category with this work. In addition to these two awards, the work of the Ruf Lanz Zurich creative agency won seven other trophies.
The winners of the Gold Awards in six categories
The following creative implementations won a coveted "Gold Award":
- digitec.ch (Digitec Galaxus AG, InHouse) in the "Commercial National" category
- Welti-Furrer Fine Art AG (Ruf Lanz Agency Zurich) in the "Commercial and Regional" category
- Foundation for the Animal in Law (Ruf Lanz Agency Zurich) in the "Public Service" category
- Museum Haus Konstruktiv (Ruf Lanz Agency Zurich) in the "Culture" category
- VBZ Verkehrsbetriebe (Ruf Lanz Zürich agency) in the "Digital Out of Home" category
- Hôpitaux universitaires de Genève (Havas Village Genève agency) in the "Out of Home Innovations" category
Special award ceremony
The main prize for the "Poster of the Year 2021" was personally presented to Welti-Furrer Fine Art. The award was presented by Christian Brändle (Jury President and Director, Museum für Gestaltung Zürich), Markus Ehrle (CEO, APG|SGA), Cristano Gargamelli (Sales Consulting Zurich Field Sales, APG|SGA) and Peer Kleinfeldt (Key Account Management, APG|SGA).
Tabular overview with all winners as Download.
