Best of Swiss Apps 2021 is looking for the best Swiss apps of the year

On 3 November, the "Best of Swiss Apps" awards will be presented for the 9th time. In the new category "User Engagement", apps will be judged for the first time on their ability to keep their users engaged.

The call for entries for the "Best of Swiss Apps" Awards 2021 has been launched. App projects can be submitted from now until 6 September 2021. Apps and also web apps that were made by or for Swiss companies in the last twelve months can be submitted in one or more of the categories. Trophies in ten categories will be awarded at the Awards Night on 3 November 2021 at the Aura in Zurich.

New name for "Mixed, Augmented & Virtual Reality".

Starting this year, the concepts of "Mixed, Augmented & Virtual Reality" will be combined under the term "Extended Reality", or XR for short. This term covers not only already existing, but also future forms of immersive technologies, the organizers explain the adjustment.

New category "User Engagement

In order for an app to be successful in the long term, it needs the necessary basic requirements: useful and innovative functionality, an easy-to-understand and consistent user experience, and an appealing and aesthetic design. But in the increasingly fierce competition for user attention, these prerequisites are no longer sufficient for success - active management of user engagement is also needed. Because the most important app metric is not the number of downloads, but the frequency of use.

Apps with outstanding user engagement are characterized by, among other things:

  • Efficient and hurdle-free onboarding
  • skillful and well-dosed push notifications
  • meaningful in-app messaging (notifications, tutorial, coach marks)
  • motivating gamification elements (badges, games etc.)
  • interactive communication (ratings, comments, community)
  • attractive incentive and loyalty programs for app usage
  • A meaningful functionality linked to the purpose
  • Use of device-specific functions / sensors (biometrics, gyro, temp., etc.)

Special category "Conversational UI" with Amazon Web Services

Virtual voice assistants are becoming increasingly popular - on the move, in the smart home and in a professional context. For this reason, Best of Swiss Apps is launching the special category "Conversational UI" together with Amazon Web Services (AWS).

"With our involvement in Best of Swiss Apps, we as AWS want to make a strong contribution to building the ecosystem for chatbots, voice apps and virtual assistants in this country," explains Yvonne Bettkober, General Manager at AWS Switzerland. The new category is headed by long-time jury member Stefano Mallè, Head of Technology at AWS Switzerland.

Voice skills for the Amazon Alexa and Google Assistant platforms, as well as chatbots and apps with a conversational user interface, can be submitted in this category.

50 jurors decide

As part of the awards, around 50 jurors assess the projects submitted in ten competition categories. Each jury evaluates the submitted projects according to various category-specific criteria developed together with experts. There are gold, silver and bronze medals to be won, as well as the Master of Swiss Apps, which was won in 2019 by Ti&m for Via Strassenabgaben.

 

 

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