SDV Award 2019: This is the Shorlist
The 16-member jury, headed by Thomas Engeli, has decided who will be on the "shortlist" and thus have a real chance of winning a prize at the Awards Night in June 2019.
Over 130 dialogue marketing campaigns were entered in this year's Swiss Dialogue Marketing Award (SDV Award) competition. Slightly fewer than last year. According to the organisers, many new entrants have livened up the competition. The works were evaluated in a first round according to efficiency and creation and then discussed individually. The discussion about which of the successful campaigns would receive an award or even a trophy was intense. The somewhat smaller jury was an advantage. The SDV Award Night will take place on 6 June in Zurich. The points from the competition can be used for the creative ranking of the Advertising Week can be credited.
| Category | Campaign title | Agency | Client |
|---|---|---|---|
| Campaigns for financial service providers | Sanagate Autumn Campaign ՚18 | Team | Sanagate |
| Campaigns for financial service providers | concept space | Kind regards | UBS |
| Campaigns for financial service providers | Swiss Fire Evening | Focus Dialogue | CSS insurance |
| Campaigns for trade / e-commerce | Sound Taxi | Kind regards | Sonova |
| Campaigns for trade / e-commerce | Graubünden Holidays "Gian and Giachen | Jung von Matt/Limmat | Grisons holidays |
| Campaigns for trade / e-commerce | Migros - Easter will be Jöö | Notch Interactive | Federation of Migros Cooperatives |
| Campaigns for consumer goods / FMCG | Mail from the royal house | form and substance | Black&Blaze Coffee Roasting Company |
| Campaigns for consumer goods / FMCG | Unlimited Bottle | Notch Interactive | Rivella |
| Campaigns for consumer goods / FMCG | Bündnerfleisch "Energy at its best | Jung von Matt/Limmat | Grisons holidays |
| Campaigns for automotive industry | Big bumps for small cars | Agency at the airport | Carrosserie Autospritzwerk Ludwig |
| Campaigns for automotive industry | The 8 experience | Serviceplan Group Switzerland | BMW (Switzerland) |
| Communication & Information Technology Campaigns | One for all | Maxomedia | Maxomedia |
| Campaigns self-promotion | HoHoHogilvy | Ogilvy Switzerland | Ogilvy Switzerland |
| Campaigns self-promotion | The mailing altar | Wirz Activation | Wirz Activation / Wirz Group |
| Campaigns for NON-Profit Organizations & Prevention | Appeal for donations against erased memories | Agency at the airport | Synapsis Foundation - Alzheimer Research Switzerland AFS |
| Campaigns for NON-Profit Organizations & Prevention | The last sweater | Wirz Communications / Wirz Group | WWF Switzerland |
| Category | Campaign title | Agency | Client |
| Mailing B2C (2D) over 100'000 ex. | Migros Mailing "Pizza Casa Giuliana | Brandkitchen | Federation of Migros Cooperatives |
| Mailing B2C (2D) over 100'000 ex. | Step by step to the bonus | Wirz Activation / Wirz Group | Swisscard AECS |
| Mailing B2B (2D) | Undeliverable, my ass. | Agency at the airport | localsearch - Swisscom Directories |
| Mailing B2B (2D) | Scratch your day! | Agency at the airport | Post CH |
| Mailing B2B (2D) | The mailing altar | Wirz Activation | Wirz Activation / Wirz Group |
| Mailing B2B (2D) | Invitation on vinyl | Interpoint.ag | Trafo Baden - Halls + Hotel |
| Mailing B2B (2D) | The whole range. | Four advertising agency | Helsana Insurances |
| Mailing 3D (B2B & B2C) | Big bumps for small cars | Agency at the airport | Carrosserie Autospritzwerk Ludwig |
| Mailing 3D (B2B & B2C) | Hopf Schwiiz | Notch Interactive | Simmental brewery |
| Mailing 3D (B2B & B2C) | Swiss Fire Evening | Focus Dialogue | CSS insurance |
| Mailing 3D (B2B & B2C) | DHL | Serviceplan Group Switzerland | DHL Parcel (Switzerland) |
| Mailing 3D (B2B & B2C) | Graubünden Holidays "Golf Forte 45000 | Jung von Matt/Limmat | Grisons holidays |
| POS campaigns / partially or unaddressed measures | Samsung "20min Design Edition" | Jung von Matt/Limmat | Samsung Electronics Switzerland |
| POS campaigns / partially or unaddressed measures | Appeal for donations against erased memories | Agency at the airport | Synapsis Foundation - Alzheimer Research Switzerland AFS |
| POS campaigns / partially or unaddressed measures | Breast Cancer Action | Home Zurich | Bank Cler |
| Ambient Event | Mail from the royal house | form and substance | Black&Blaze Coffee Roasting Company |
| Ambient Event | Unlimited Bottle | Notch Interactive | Rivella |
| Ambient Event | Sound Taxi | Kind regards | Sonova |
| Multichannel | Unlimited Bottle | Notch Interactive | Rivella |
| Multichannel | UBS Digital Banking | UBS Switzerland | UBS Switzerland |
| Multichannel | Graubünden Holidays "Gian and Giachen - Grandparents advance booking". | Jung von Matt/Limmat | Grisons holidays |
| Multichannel | Accor/Ibis "The Insta-Sitters." | Jung von Matt/Limmat | AccorHotels Switzerland |
| Dialogue campaigns with a focus on email marketing & social media | Unlimited Bottle | Notch Interactive | Rivella |
| Dialogue campaigns with a focus on email marketing & social media | Migros - Easter will be Jöö | Notch Interactive | Federation of Migros Cooperatives |
| Dialogue campaigns with a focus on email marketing & social media | Bündnerfleisch "Energy at its best | Jung von Matt/Limmat | Grisons holidays |
| Dialogue campaigns with a focus on email marketing & social media | Sanagate Autumn Campaign ՚18 | Team | Sanagate |
| Dialogue campaigns with a focus on email marketing & social media | Accor/Ibis "The Insta-Sitters." | Jung von Matt/Limmat | AccorHotels Switzerland |
| Digital: Creative use of Data | Sound Taxi | Kind regards | Sonova |
| Digital: Creative use of Data | One for all | Maxomedia | Maxomedia |
| Craft: Art Direction and Production | Hopf Schwiiz | Notch Interactive | Simmental brewery |
| Craft: Art Direction and Production | The mailing altar | Wirz Activation | Wirz Activation / Wirz Group |
| Craft: Art Direction and Production | Bündnerfleisch "Energy at its best | Jung von Matt/Limmat | Grisons holidays |
| Craft: Art Direction and Production | Graubünden Holidays "Golf Forte 45000 | Jung von Matt/Limmat | Grisons holidays |
| Craft: Art Direction and Production | Illustrated. Dramatized. Tasted. | Four advertising agency | Paul Ullrich |
| Craft: Text | Hopf Schwiiz | Notch Interactive | Simmental brewery |
Source: SDV
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