SDV Award 2019: This is the shorlist
The 16-member jury, headed by Thomas Engeli, has decided who will be on the "shortlist" and thus have a real chance of winning a prize at the Award Night in June 2019.
Over 130 dialog marketing campaigns were entered in this year's Swiss Dialog Marketing Award (SDV Award) competition. Slightly fewer than last year. According to the organizers, many new entrants have livened up the competition. The works were evaluated in a first round according to efficiency and creation and then discussed individually. The discussion as to which of the successful campaigns won an award or even a trophy was intense. The somewhat smaller jury was an advantage. The SDV Award Night will take place on June 6 in Zurich. The points from the competition can be used for the creative ranking of the Advertising Week be credited.
| Category | Campaign title | Agency | Client |
|---|---|---|---|
| Campaigns for financial service providers | Sanagate autumn campaign ՚18 | Equipe | Sanagate |
| Campaigns for financial service providers | Concept Space | Kind regards | UBS |
| Campaigns for financial service providers | Swiss Fire Evening | Focus Dialog | CSS Insurance |
| Campaigns for trade / e-commerce | Sound cab | Kind regards | Sonova |
| Campaigns for trade / e-commerce | Graubünden Holidays "Gian and Giachen | Jung von Matt/Limmat | Grisons vacations |
| Campaigns for trade / e-commerce | Migros - Easter becomes Jöö | Notch Interactive | Federation of Migros Cooperatives |
| Campaigns for consumer goods / FMCG | Mail from the royal house | Content and form | Black&Blaze Coffee Roasting Company |
| Campaigns for consumer goods / FMCG | Unlimited Bottle | Notch Interactive | Rivella |
| Campaigns for consumer goods / FMCG | Bündnerfleisch "Energy at its best | Jung von Matt/Limmat | Grisons vacations |
| Campaigns for automotive industry | Big bumps for small cars | Airport agency | Carrosserie Autospritzwerk Ludwig |
| Campaigns for automotive industry | The 8 experience | Serviceplan Group Switzerland | BMW (Switzerland) |
| Communication & Information Technology Campaigns | One for all | Maxomedia | Maxomedia |
| Campaigns self advertising | HoHoHogilvy | Ogilvy Switzerland | Ogilvy Switzerland |
| Campaigns self advertising | The mailing altar | Wirz Activation | Wirz Activation / Wirz Group |
| Campaigns for NON-Profit Organizations & Prevention | Appeal for donations against erased memories | Airport agency | Synapsis Foundation - Alzheimer Research Switzerland AFS |
| Campaigns for NON-Profit Organizations & Prevention | The last sweater | Wirz Communications / Wirz Group | WWF Switzerland |
| Category | Campaign title | Agency | Client |
| Mailing B2C (2D) over 100,000 ex. | Migros Mailing "Pizza Casa Giuliana | Brandkitchen | Federation of Migros Cooperatives |
| Mailing B2C (2D) over 100,000 ex. | Step by step to the bonus | Wirz Activation / Wirz Group | Swisscard AECS |
| Mailing B2B (2D) | Undeliverable" my ass | Airport agency | localsearch - Swisscom Directories |
| Mailing B2B (2D) | Scratch your day! | Airport agency | Post CH |
| Mailing B2B (2D) | The mailing altar | Wirz Activation | Wirz Activation / Wirz Group |
| Mailing B2B (2D) | Invitation on vinyl | Interpoint.ag | Trafo Baden - Halls + Hotel |
| Mailing B2B (2D) | The whole range. | Four advertising agency | Helsana Insurances |
| Mailing 3D (B2B & B2C) | Big bumps for small cars | Airport agency | Carrosserie Autospritzwerk Ludwig |
| Mailing 3D (B2B & B2C) | Hopf Schwiiz | Notch Interactive | Simmental Brewery |
| Mailing 3D (B2B & B2C) | Swiss Fire Evening | Focus Dialog | CSS Insurance |
| Mailing 3D (B2B & B2C) | DHL | Serviceplan Group Switzerland | DHL Parcel (Switzerland) |
| Mailing 3D (B2B & B2C) | Graubünden Holidays "Golf Forte 45000 | Jung von Matt/Limmat | Grisons vacations |
| POS campaigns / partially or unaddressed measures | Samsung "20min Design Edition | Jung von Matt/Limmat | Samsung Electronics Switzerland |
| POS campaigns / partially or unaddressed measures | Appeal for donations against erased memories | Airport agency | Synapsis Foundation - Alzheimer Research Switzerland AFS |
| POS campaigns / partially or unaddressed measures | Breast cancer action | Home Zurich | Bank Cler |
| Ambient Event | Mail from the royal house | Content and form | Black&Blaze Coffee Roasting Company |
| Ambient Event | Unlimited Bottle | Notch Interactive | Rivella |
| Ambient Event | Sound cab | Kind regards | Sonova |
| Multichannel | Unlimited Bottle | Notch Interactive | Rivella |
| Multichannel | UBS Digital Banking | UBS Switzeland | UBS Switzeland |
| Multichannel | Graubünden Holidays "Gian and Giachen - Grandparents Advance Sale". | Jung von Matt/Limmat | Grisons vacations |
| Multichannel | Accor/Ibis "The Insta-Sitters" | Jung von Matt/Limmat | AccorHotels Switzerland |
| Dialog campaigns with a focus on email marketing & social media | Unlimited Bottle | Notch Interactive | Rivella |
| Dialog campaigns with a focus on email marketing & social media | Migros - Easter becomes Jöö | Notch Interactive | Federation of Migros Cooperatives |
| Dialog campaigns with a focus on email marketing & social media | Bündnerfleisch "Energy at its best | Jung von Matt/Limmat | Grisons vacations |
| Dialog campaigns with a focus on email marketing & social media | Sanagate autumn campaign ՚18 | Equipe | Sanagate |
| Dialog campaigns with a focus on email marketing & social media | Accor/Ibis "The Insta-Sitters" | Jung von Matt/Limmat | AccorHotels Switzerland |
| Digital: Creative use of Data | Sound cab | Kind regards | Sonova |
| Digital: Creative use of Data | One for all | Maxomedia | Maxomedia |
| Craft: Art Direction and Production | Hopf Schwiiz | Notch Interactive | Simmental Brewery |
| Craft: Art Direction and Production | The mailing altar | Wirz Activation | Wirz Activation / Wirz Group |
| Craft: Art Direction and Production | Bündnerfleisch "Energy at its best | Jung von Matt/Limmat | Grisons vacations |
| Craft: Art Direction and Production | Graubünden Holidays "Golf Forte 45000 | Jung von Matt/Limmat | Grisons vacations |
| Craft: Art Direction and Production | Illustrated. Dramatized. Tasted. | Four advertising agency | Paul Ullrich |
| Craft: Text | Hopf Schwiiz | Notch Interactive | Simmental Brewery |
Source: SDV
