Seven campaigns on the shortlist for this year's Goldbach Crossmedia Awards
The expert jury has met: these seven campaigns have made it onto the shortlist for this year's Crossmedia Awards.
The Crossmedia Award is being presented by the Goldbach Group for the 15th time - like the "Advertiser of the Year" for the second time as part of "Best of Swiss Web". Seven of the 21 campaigns submitted have been shortlisted after close scrutiny by the expert jury. The winners will be announced on Wednesday, April 17, 2019 at the Samsung Hall in Dübendorf.
The nominees for the Crossmedia Award 2019 have been announced. The 12-member independent jury, headed by jury president Marco Taborelli, evaluated the 21 cross-media campaigns submitted and nominated the seven most convincing cases for the shortlist:
| Campaign | Customer | Agency |
|---|---|---|
| Audi e-tron launch campaign: the Audi e-Hub | AMAG Import | Audio Division | MediaCom Switzerland |
| Graubünden Holidays - Grandparents advance booking | Grisons vacations | Jung von Matt/Limmat |
| To each his own Swiss Life | Swiss Life | Call Lanz |
| Original Bündnerfleisch - "Energy at its finest" | Grisons vacations | Jung von Matt/Limmat |
| Rivella Unlimited Bottles | Rivella | Notch Interactive |
| "SBB Employer Branding": Making a big difference | Swiss Federal Railways SBB | Farner Consulting |
| UBS Youth Campaign | UBS Switzerland | Wirz Communications |
The Goldbach Crossmedia Awards 2019 shortlist with all information on the final campaigns can be found at Goldbach.com.
The twelve-member Jury includes the following experts:
- Marco Taborelli (Marco Taborelli Consulting), Jury President
- Heiko Brunner (XCG Executive Consulting Group)
- Christoph Bürge (Metzger Rottmann Bürge Partner)
- Karin Estermann (Content&Form)
- Simon Flatt (Coop Cooperative)
- Silvio Frei (Newhome.ch)
- Sarah Hiltebrand (The answer)
- Pam Hügli (Serviceplan Suisse)
- Isabelle Jubin (Wirz Communications)
- Manfred Kluge (Omnicom Media Group)
- Dennis Lück (Jung von Matt/Limmat)
- Benjamin Moser (MediaCom Switzerland)
- Thorsten Schapmann (Beiersdorf)
The shortlist:
- Audi e-tron launch campaign: the Audi e-Hub, AMAG Import AG I Audio Division, MediaCom Switzerland
- Graubünden Holidays - Grandparents advance booking, Graubünden Holidays, Jung von Matt/Limmat AG
- To each his own Swiss Life, Swiss Life AG, Ruf Lanz Werbeagentur AG
- Original Bündnerfleisch - "Energy at its finest", Graubünden Ferien, Jung von Matt/Limmat AG
- Rivella Unlimited Bottles, Rivella AG, Notch Interactive AG
- "SBB Employer Branding": Making a big difference, Swiss Federal Railways SBB, Farner Consulting AG
- UBS Youth Campaign, UBS Switzerland AG, Wirz Communications AG
