FS Parker makes heroines visible
Women in particular are often overheard in everyday life. In collaboration with "The Heidi Hauer Podcast" they now get a platform: the "Unseen Heroes" podcast campaign by FS Parker.
Every day, heroic deeds happen in everyday life, but few are seen. FS Parker highlights some of these deeds that make the world a little better, be it environmentally, socially or economically, and gives a voice to the women behind them. Because women in particular are often overheard in everyday life and their accomplishments overlooked. In collaboration with "The Heidi Hauer Podcast", these women are now offered a platform with a new podcast series: inspiring stories of extraordinary women.
Noelia Blanco, COO of FS Parker on the pro bono initiative: "Over the past two years, we have reflected a lot on values, our mission and the agency's goals. We've asked ourselves how we can make a difference with our work outside of our day-to-day operations. We want to use our skills to help people who inspire us. That's how the "Unseen Heroes" initiative came about. Everyone on the team suggested people and projects. Since there were a lot of women among the suggestions, we thought it was time to give some of these women a stage on the occasion of the 50th anniversary of women's suffrage in Switzerland."
Investor, marine biologist, football star
Among others, the following stories are included: Christin ter Braak- Forstinger describes how money can be used to positively impact systems as a Conscious Investor. With her vision of not only thinking about the environment when making impact investment decisions, but also wanting to change the economy in a sustainable way, she breaks the traditional understanding of impact asset management.
Hanna Kuhfuss is a marine biologist, research diver and co-founder of the Swiss ETH spin-off rrreefs. The start-up uses 3D-printed clay elements to rebuild destroyed coral reefs. Coral reefs are the most species-rich ecosystems in the world. The loss of these systems is a global catastrophe. The initiative combines scientific ambition with an artistic aspect.
Lara Dickenmann is one of the world's best-known female soccer stars and a pioneer in women's soccer - a sport long dominated by men. She is a role model for girls, especially in sports. Growing up in the small town of Kriens near Lucerne in Switzerland, she went to the U.S. after graduating from high school, then to France, and finally a major career move brought her to Germany. Today, as General Manager of GC Women's Football, Lara Dickenmann is building a club at world-class level.
Responsible at FS Parker: Christoph Schmidt (CEO & Managing Director: Konzept), Noelia Blanco (COO & Key Account Director, Konzept), Hannes Sigrist-Thompson (Executive Creative Director & Founding Partner, Konzept), Benjamin Franz (Creative Director & Partner: Concept & Design), Selina Dermon (Key Account Director & Events Specialist), Michaela Aerne (Consultant, Project Manager & Media Expert), Danielle Guye (Junior Project Manager), Bärbel Jördens (Consultant & Project Manager), Toni Pihlaja (Art Director & Senior Motion Designer; Design & Motion Graphics), Jonas Bürgi (Senior Graphic Designer, Photography), Jan Espig (Graphic Designer, Illustration, Animation), Marvin Osenda (Graphic Designer), Mascha Schweizer (Graphic Designer), Adelina Ozymok (Junior Graphic Designer).
