Summer action: St. Gallen trio "Eismitstil" freshens up old websites
The summer campaign of the Eastern Swiss collective "Eismitstil" starts on Friday. The trio of Marc Boltshauser, Amanda Hermann and Claudio Hetzel aim to breathe new life into old websites. Each of them brings a different skill to the table.
From the end of July to the end of August 2022, the trio will check existing websites for one hour free of charge and provide tips. The aim of the campaign is to inspire companies to make good use of their summer slump. "In this day and age, websites are often the first impression of a company or a person. We want to help those who do a good job offline, but this is not visible online," the trio writes in a press release.
Customers can decide for themselves who they want to work with at the click of a mouse: "If desired, we can support the companies or individuals later on in the design and implementation of their new website," the trio continues. The focus is on SMEs, start-ups, associations and private individuals in Eastern Switzerland.
The trio got to know each other through their self-employment via social media and the entrepreneurial partner network "Die Wertschaffer". The idea for the summer campaign came to them over coffee. Photographer Claudio Hetzel noticed that many companies do not publish portraits of their employees or pictures of the company online. Communications expert Amanda Hermann observed in her work with SMEs that they are often dissatisfied with their online presence. Web expert Marc Boltshauser came to the same conclusion from his observations. The trio now want to work together to address these issues and offer their expertise in all areas required for a good digital presence - from photography, video, text, concept, web development, UX design, search engine marketing to strategic consulting.
The three have different backgrounds. Marc Boltshauer started his own business with Gettheflow in 2021. Amanda Hermann has been working with Komanda.ch and partner at The value creators and is also studying for a Master's degree in Organizational Communication at the ZHAW. And Claudio Hetzel is on his way to becoming a freelance photographer alongside his photography training and his job in the photo studio. "We'll show you that it can be as easy as an ice cream cone," they write on their website Eismitstil.ch . The trio plans to continue working together after the summer campaign.
