"In Forma": New communication for the Upper Engadine Hospital

The first issue of "In Forma" was published on Thursday. The St. Moritz agency Spot Werbung designed and implemented the print and online product for the Upper Engadine Hospital, as the agency announced on Thursday. For "In Forma", Spot Werbung not only prepares background information and interesting facts about the hospital as well as the healthcare system in a media-appropriate way for print or online, but also implements the content in new forms of presentation. For example, an interview can be published in print in the magazine, but in the future it will also be available online as a video report on the Microsite implemented. In this way, the communications agency is taking account of the trend towards digitization and doing away with classic one-to-one adaptations from print to online products. In addition, the medium brings more flexibility. Long-term topics can be explained in the biannual magazine, and shorter-term issues can be published on the microsite.

In shape and informed

With the name "In Forma", in German "in Form" and/or "inform", the print and online product picks up on the one hand on the change process that is underway as part of the overall strategy of the Upper Engadine Hospital. On the other hand, the communication medium is intended to meet the resulting additional need for information.