Credit Suisse Launches New Magazine for High Net Worth Clients in Switzerland
High-net-worth private clients of Credit Suisse in Switzerland are currently receiving the first issue of the new Forward magazine. The publication was designed in collaboration with NZZ Content Solutions.
What does a person need in order to be happy? And what is happiness anyway? These are the timeless questions addressed in an editorial, portraits and interviews in Credit Suisse's new Forward magazine in Switzerland. Selected wealthy private clients are receiving the first issue these days. On the cover: renowned economist, happiness researcher and Nobel Prize winner Sir Angus Deaton.
The high-quality magazine is published semi-annually in a print run of around 40,000 personalized copies in German, French, Italian and English. The journalistic contributions aim to inspire and inform, according to the press release. A fixed place in the range of topics is occupied by reports and expert analyses that deal with investment and pension topics in a journalistic manner and specifically address the different life situations and needs of the readers.
Cooperation with NZZ Content Solutions
The magazine concept was developed by Credit Suisse's marketing managers and the team from NZZ Content Solutions, the service provider within the NZZ Media Group for the realization of printed and digital corporate publications. NZZ Content Solutions is also responsible for the editorial and design implementation.
"Our new client magazine offers real added value for the higher client segment," says Tarkan Özküp, Head of Marketing Switzerland at Credit Suisse, with conviction.
The magazine "Aspekte" for private clients of Credit Suisse in Switzerland was also recently relaunched. With a circulation of 400,000 copies, the magazine primarily covers the retail client segment. It is published quarterly and offers journalistic content on client-relevant financial topics, drawing on the broad expertise within Credit Suisse. The magazine was developed in collaboration with Primafila, which is also responsible for its further editorial and design implementation.
