Ernst Basler + Partner becomes EBP
A corporate identity must be a valid expression of the company's identity. The rebranding of Ernst Basler + Partner under the new EBP brand, for which TBS & Partner was responsible, shows what is meant by this.
Ernst Basler + Partner is considered a pioneer in sustainability. The company develops decision-making bases and solutions for the challenges of our intensively used living space, this in the broad subject spectrum of consulting, planning, construction, IT and communication. The international success as well as the long-standing practice of the web domain Ebp.ch suggested a name change. As of the end of November 2016, Ernst Basler + Partner will become EBP.
Representation of the corporate identity
EBP has been acting value-based since its foundation and is committed to the principle of interdisciplinarity and sustainability. The new brand to be created should remain connected to these values and make them visible and, above all, tangible to the outside world. The basis of the design work was thus a clear corporate identity with concise, tangible brand values and the claim "We shape the future". TBS & Partner developed this foundation together with the client: An ideal starting point to develop the new brand in a straightforward and adequate way. The resulting corporate design program encompasses all media areas. TBS & Partner not only took care of design tasks, but also worked intensively on the communicative and content-related orientation of all core media of corporate and marketing communication.
Communicating the breadth of topics
The new website Ebp.ch brings EBP's broad range of topics to life. More than 500 reference projects are either accessible by topic or can be queried via a classified search engine. The individual contributions can be collected in the download center, where they can be assembled as individualized, customer-specific reference booklets - an option that is welcome not only among customers, but also internally.
Responsible at EBP: Bruno Basler, Chairman of the Board of Directors; Daniel Schläpfer, Chief Executive Officer Switzerland, Chile and Hong Kong; Carolyn Bodmer, Head of Central Services; Kerstin Krage, Head of Corporate Communications. Responsible agency: TBS & Partners. Website: KiloKilo (frontend), Netnode (tech production).
