IMD Business School counts on iProspect

IMD, business school from Lausanne, has awarded its global marketing budget to iProspect. The Dentsu Aegis Network agency beat out five other agencies in a multi-stage pitch process and will take over the budget for the next three years. The mandate includes performance marketing and display activities as well as the planning of the entire media deployment.

"IMD's positive decision is a huge win for us," says a delighted Julian Waldthaler, Managing Director iProspect Switzerland, "because we already sensed in the pitch that we could break new ground together with the customer. Our discussions quickly took us beyond pure media investment and we were able to present our solutions to current challenges in the industry. In particular, the topic of data management dominated the conversation; here we can offer a tailored, scalable solution, not least because of our global network."