Republica: Big stage for Bernexpo
For the 70th time, the BEA opens its doors this year at the Bernexpo area. A reason for Republica to put the associated campaign on "the very big stage" for this anniversary.
When BEA 2023 opens its doors at the Bernexpo site in Bern, it will be doing so for the 70th time. An anniversary - and a reason to turn this year's campaign into a big show. Under the new trade fair motto "The whole of Switzerland on one stage", virtually all of the colorful themes that excite the public at the BEA will come together.
The motto and campaign were created by Republica. The aim is to inspire the public to visit BEA across all channels. When you know who and what will be meeting during the ten days of the trade fair, you quickly realize that BEA is a veritable festival of offers, products and solutions that touch on virtually every area of life, from everyday life and hobbies to professional and highly specialized topics.
In short: a huge stage for the whole of Switzerland. This is where you can see who has exciting products with added value to present. And this is where people meet who want to be inspired by this comprehensive range. In this respect, BEA is not "only" a stage for producers, but also for visitors, who indulge in the experiences right in the middle.
That's why Republica is staging this 70th BEA in vintage style as just such a fantastic stage, where great diversity is at home. The key visuals are used to hawk and explain, perform and demonstrate, sell and lecture for all it's worth. The Charakters will be brought to life in the online and TV presence to make the mood of the trade fair tangible. For the first time, the horse as a special exhibition in the fair and as an integral part of the BEA will also be presented in the same look to give a face to the overall experience.
