FS Parker and Sally for ST: Storytelling and video call with "Röschu".
FS Parker and Sally implemented a show with visual storytelling for Switzerland Tourism's Holiday Day 2022. The crowning glory of the event was a live video call and selfie with tennis legend Roger Federer.
After two years, the Swiss Holiday Day was held again in mid-April for the first time in physical form with 1,200 participants. This event brought together the Swiss tourism industry in Arosa.
FS Parker & Sally conceived and designed the main executive show and its on-screen content. Information, stories and core messages were transported via visuals and a lot of storytelling. In addition to Federal Councilor Alain Berset, ST Ambassador Roger Federer was also a live guest via video call to discuss the new commercial with Anne Hathaway. 
"Switzerland Tourism management has taken the time it takes to sharpen their stories and content to do justice to the industry's premier event," enthuses Hannes Sigrist-Thompson, Executive Creative Director of FS Parker. 
