The first "reach Beauty Days" celebrate beauty

From 13 to 15 May 2022, the StageOne in Zurich-Oerlikon will become the new hotspot for all beauty enthusiasts with the first staging of the "reach Beauty Days".

Experience beauty with all your senses - and discover something new: These are the reach Beauty Days, where make-up, haircare, skincare and wellness are celebrated in a completely new, exciting way. Switzerland's largest beauty event in Zurich positions itself as a meeting place for national and international beauty stars, where beauty fans and experts from the industry meet at eye level and dive into tomorrow's trends together.

On an area of over 3,000 square metres, beauty will be celebrated for three days from 13-15 May 2022 in the historic ABB industrial hall StageOne. Visitors to the reach Beauty Days will be able to discover and shop for beauty products live on site, enjoy live treatments, listen to panel discussions on the latest trends in medical wellness, natural cosmetics and haircare, and attend beauty workshops. An important focus for all visitors: to meet their favourite influencers, beauty stars and opinion leaders from the beauty scene in person, away from Instagram and the pages of reach magazine - and to be inspired anew.

5,000-10,000 visitors are expected to attend the event with 80 exhibitors in two halls. Day tickets are available from CHF 29, VIP tickets with a great goodie bag from CHF 86. The call for exhibitors has started, basic packages for exhibitor stands at the reach Beauty Days are already available from approx. 4,000 Swiss francs, with all-inclusive stand construction solutions and advertising packages and attractive "first mover" offers with 10% early booking discount until 30.09.2021.

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