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Influencer

Agencies

Tincan and So/In Agency team up

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Social media

Study: Swiss:in view influencers critically

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Digital , Social media

Forward brings Vontobel and influencers together

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Marketing

Smile brings three new female influencers on board

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Campaigns

Myclimate confronts influencers about their travel behavior

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Media usage

James study: teens follow mega influencers with perfect lives

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Social media

Conscious Influence Hub launches video tutorial on Code of Conduct

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Awards

Kingfluencers is new partner of the Smile Swiss Influencer Awards

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Marketing

Parasocial interaction makes influencers reputable

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Marketing

Marine Deloffre becomes Manager PR & Influencers of Mazda (Suisse)

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The latest "Off the Record" podcasts

  • #30: Tom Hanan, Webrepublic
  • #29: Uwe Tännler, Swiss Marketing Forum

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