KonferenzArena: Don't let up and be self-critical

f.l. Martin Blaser, Hans-Willy Brockes, Manuel Huber.For example, the presentation by Jörg Arnold, President of the Zurich Hoteliers. He was invited as a surprise guest and in his assessment of the currency crisis, he took the entire industry in his stride. He said it was already clear after the financial crisis of 2008 that the Swiss hotel industry had become very expensive for euro guests. "However, we had time to reorient ourselves to more independence from the Euromarket as well as more strongly into the domestic market and into the markets that are independent of the Euro." In addition to immediate measures on the markets, Arnold advised to remain calm and not to lower prices immediately. This would destroy the industry's own market in the medium term and across the board, Arnold warned. At a media roundtable, sponsorship specialist Hans-Willy Brockes talked with Martin Blaser of FC Basel and Manuel Huber of GC to show how successful sponsorship has changed the entire event industry. As an effective communication instrument, the sponsor primarily buys in emotions and in return receives advertising values, rights for the marketing of products and, via hospitality, also a sales instrument. It is no longer just a matter of logo presence, but of a targeted and professional presence and value enhancement through strong emotionalization.1028 Participants attended the third edition of the ConferenceArena. Next year it will be held again. Namely with a new concept. Up to now, the trade fair has featured only Swiss exhibitors. In 2016, a new guest country is to appear. Not just any country, and certainly not a neighboring country, as the organizers revealed at the media roundtable, but an exotic country is to be invited. Which country has not yet been announced.