Twitter shows star users ads again
Until now, influencers and other Twitter stars had their own version of Twitter, which spared them completely from ads. According to the microblogging service, however, this special edition is now being abolished.
In the future, influencers and co. should see just as much advertising as "ordinary" users. "Influencers play a different role on Twitter than on Instagram. But it also makes sense on this platform for users who are particularly at the center of public discussion to receive enhanced functions. Especially when the discussion reaches a political dimension, users with a high level of relevance would find their own tools helpful, for example, to combat hate speech and fake news," social media expert Günter Exel tells news portal Pressetext.
To use the ad-free version of Twitter, users needed a particularly high number of followers. Although Twitter will display the same amount of advertising for all users in the future, they will see fewer sponsored tweets if they meet certain criteria. These include not only many followers, but also how often they use Twitter.
High demand for advertising revenue
At the moment, Twitter is increasing the number of ads displayed for all its users. Because the social media platform's profit in the third quarter of this year was significantly lower than expected, Twitter has to rely on advertising revenue to make up for the high losses. Star users are not exempt from this. (pte)
