Ex-Interio manager Carlos Friedrich brings German bike brand to Switzerland
The German bicycle and e-bike manufacturer Rose Bikes is opening its own stores in Switzerland, as the Handelszeitung writes in its current issue.
The company from Westmünsterland is becoming active with a joint venture led by former Ikea, Möbel Pfister and Interio marketing man Carlos Friedrich.
"The first store will open in Meilen on Lake Zurich in spring 2020," says Friedrich, "and the plan is to build up a Swiss network of ten stores over the next four to five years."
Rose Bikes was founded in 1907 and had a turnover of 102 million euros in the last financial year.
