360-degree images: an attraction for web stores
E-COMMERCE The success of a web store is based on convincing content and design: 360-degree product photography opens up an exciting form of presentation that captivates customers online. There are some challenges to overcome when creating the images. The challenge of shooting for the 360-degree perspective is the lighting of the product.How belief [...]
The challenge of shooting for 360-degree perspective is the lighting of the product.Just as the belief in a disc-shaped earth has been shattered, the idea that websites are flat or only offer frontal views must now also give way. Products in a web store can be presented many times more attractively than in a mail-order catalog. 360-degree product photography makes it possible.Rotate and zoom as desiredThe benefits of this technology are particularly evident in products that have many details such as connections or design elements. The main advantage for the viewer is that he or she can interactively rotate and zoom the product as desired. Fireball web agency based in Frankfurt. One photographer who has been offering 360-degree product photography alongside conventional photography for the past two years is Roman Pfund with his Photo studio in Bülach. Also the Online marketing agency Worldsites in Rotkreuz closely follows the current trends in web store design and layout. Finally, the High-tech software company Boxalino based in Wallisellen, Switzerland, on in-depth insights into the success factors in the design, content and presentation of a webshop.What these experts have to say about 360-degree product photography can be read in the following PDF of the article: MK Magazine, Digital, Issue 01/2014
