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ONLINE DIRECTORS Telephone number and address at the click of a mouse? local.ch and search.ch are in a neck-and-neck race for online users. With a now established search procedure, but also new services and applications, they are recording growing visitor numbers. And interesting niches await B2B portals. The two online directories local.ch and search.ch are fighting a close duel for click rates. For a long, long time, it seems [...]
The two online directories local.ch and search.ch are engaged in a close duel for click rates. It seems a long, long time ago when the bottom row of the bookcase was for a variety of phone books and the Yellow Pages. Today, they've disappeared. I wonder if they still exist at all. The clarification reveals: Yes, yes, they still exist, even in a print run of four million. But the online world has made them forgotten, at least among the Internet-savvy population. But not their content and the need - whether in private or business life - to look for a suitable telephone number, address or location several times a day.The two most important online directories are local.ch and search.ch - in alphabetical order. Because both insist on having the most clicks. Depending on how you look at it, that's true. According to the NETMetrix audit, local.ch had 4.357 million unique clients in May 2013 - i.e. accesses with different devices. A look at the average number of users per month in the first half of the year according to NET-Metrix profiles again shows search.ch at the top with 2,220,000 users, followed by local.ch with 2,171,000 users. Be that as it may, the two platforms are extremely popular with the Swiss population.Download the PDF of the article: MK Magazine Issue 09_2013
