Publicis and Notch serve up new website for Eichhof

The modern online presence for the Eichhof Brewery in Lucerne puts the art of brewing in the spotlight. The website was implemented by Publicis and Notch.


With its long brewing tradition as Switzerland's first specialty brewery and the associated craft beer legends, Eichhof stands for the art of brewing like no other beer in Switzerland. With the newly designed website, this is now also evident on immediately recognizable.

The light, modern look, the large-scale images and the clear lines put the focus on what is really important: the beers. Micro animations, beer factsheets and "tangible" pack shots are designed to further emphasize this.

In addition to information on the wide range of products, visitors can also learn all about the brewery itself and how Eichhof actually brews art.

The new website is also "crafty" on the back end: In keeping with Eichhof, it has been upgraded with the Craft CMS. After the CI/CD and the packaging of the products were refreshed last year, the redesign of the website and the associated focus on the art of brewing complete the new look.


Responsible at Eichhof: Andrys Aardema, Philipp Häseli, Stefan Steiner, Remo Viceré. Responsible at Publicis/Notch: Matthias Koller, Daniela Steffen, Joas Landis (consulting); Anatole Comte, Cedric Moore, Jan Kempter (UX & creation); Tiago Dias (programming).

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