Google competes with Spotify and Apple Music with new subscription service YouTube Music

Google is making another run at music streaming, this time under the YouTube video platform brand. The music service will cost $9.99. For two dollars more, YouTube Premium also offers ad-free access to all YouTube videos and exclusive productions.


According to a blog post, the new YouTube Music service will offer access to songs and music videos. In addition to an ad-financed free version, there will be a subscription model without ads that also allows downloads. The previous streaming service Google Play Music will continue to exist, its subscription customers also automatically get the premium version of YouTube Music.

YouTube Music is set to launch on May 22, initially in the US, Australia, New Zealand, Mexico and South Korea. European countries will follow soon. The subscription variant YouTube Music Premium costs $9.99, similar to other services. For two dollars more, you get additional ad-free access to all videos on the platform as well as to exclusive productions under the name YouTube Premium.

YouTube has more than one billion users, many of whom also watch music videos. The music industry has therefore been wanting more money from the Google platform for years, while YouTube points to its share of advertising revenue.

The current streaming market leader Spotify has 75 million subscription customers and a total of 170 million monthly active users. Number two is Apple Music with over 40 million paying subscribers - the iPhone company does not offer a free version. (SDA / DPA)

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