Online Advertising Day: Digital Opportunities and Challenges
At the 13th Online Advertising Day, experts spoke at Zurich's Limmat Hall about the many opportunities and biggest challenges of online marketing. The event was organized by Goldbach Audience.
Despite the impending restrictions imposed by the draft revision of the Data Protection Act, lively discussions continue about the emerging opportunities in online marketing. This was also proven by the 13th Online Advertising Day, which attracted over 220 visitors to Zurich's Limmat Hall on Wednesday, November 15, 2017. Selected experts gave presentations: Emily ffrench Blake (Global Head of Partner Sales and New Markets at Spotify), Sascha Corti (Technical Evangelist at Microsoft Switzerland), Urs Langenegger (Co-Founder of Bandara VR), and Raman Sidhu (VP Business Development at Beemray) took visitors on a journey into the world of online business and shed light on the latest trends and biggest challenges facing the industry.
After the welcome by Stefan Wagner, Managing Director of Goldbach Audience (Switzerland), Alexander Horrolt, Managing Director of Goldbach Digital Services, led through the morning.
To kick things off, Emily ffrench Blake reported on audio streaming on Spotify. Raman Sidhu gave a presentation on exciting possible applications of location-based advertising. The subsequent panel discussion on the current challenges of online advertising mainly revolved around the question "How do you have to behave in order to protect yourself as well as possible from AdFraud?". Sascha Corti then provided insights into the world of artificial intelligence and explained the importance of bots in an era of digital assistants and conversational platforms. Urs Langenegger concluded the series of presentations with a paper on the potential of augmented and virtual reality in an advertising context. The discussions stimulated by the speakers could be deepened at the subsequent flying lunch.
The next Online Advertising Day will be held on 10/31/2018.
