40,000 steps in the twinkling of an eye

Easier than you think: The insurer Geico shows how easy it is to achieve the targeted number of steps.


If only everything were as simple as submitting an insurance claim via the Geico app. Or how to complete the targeted 40,000 steps per day.

The creative advertising dream team Geico and The Martin Agency, the for years keeps viewers in a good mood with TV and online commercials, once again shows how easy "Geico-easy" really is. In doing so, they make a humorous dig at the insurance industry, which is increasingly relying on step counters to keep its own customers on the move and healthy (CSS, for example, pays for its customers' health insurance through the "Geico-easy" program). myStep program up to 146 francs per year).



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