Everyone starts small
For Hornbach, Heimat Berlin shows that any project, no matter how large - in the truest sense of the word - can somehow be implemented.
For many people, doing repairs and renovations themselves seems to be an impossibility. Professional help is quickly requested, although many things could actually be realized by oneself.
In the new Hornbach commercial "It seems impossible until you do it," a tiny do-it-yourselfer installs a life-size sink on his own. With this, the Berlin agency visualizes for the DIY chain that it may be a long and arduous path to the goal - but it is by no means impossible.
