Play as you grow the racket
The British Tennis Federation encourages the population: Play tennis! Even if you're not particularly good. Charming campaign worth watching.
You don't have to be Roger Federer to enjoy tennis. It's enough to smash a few balls around to your heart's content. Missed the target? It doesn't matter - it happens to even the best. And to the not-so-quite-best anyway. The Lawn Tennis Association (LTA) encourages people to just play and not think too much. Perhaps the association, whose main source of income is the Wimbledon tournament, will one day produce another star from its own ranks. One of the LTA's goals is to promote and train young British talent. It rarely succeeds in doing so. According to Wikipedia, so far only once in the case of Tim Henman. Other top British players, such as Greg Rusedski and Andy Murray, received their training abroad, which repeatedly earns the association criticism.
Who knows: Maybe the latest campaign created by the London agency The&Partnership will motivate the next tennis star from the island to start his career.
