The Love Story between Ed Sheeran and Heinz Ketchup
The (real) love between Ed Sheeran and Heinz Ketchup has now given rise to a campaign.
British singer/songwriter Ed Sheeran makes no secret of the fact that he loves Heinz Ketchup. So much so that the superstar had the Heinz Ketchup logo tattooed on his arm. And so much so that he wrote the company a direct message, describing a story from a "fancy" restaurant.
Heinz didn't have to be asked twice and made a film of the haute cuisine anecdote without further ado. And launched a limited "Edchup" edition. Every company would love to have a brand ambassador like Ed Sheeran.
