Mirror, Mirror
(Mirror) upside-down OOH world: Buzzman pulls off a particularly eye-catching advertising stunt for EasyJet.
When outdoor advertising incorporates the environment and "plays" with it, something good often comes out of it. Buzzman demonstrates how this works for the airline EasyJet. In Bordeaux, the agency makes use of the world's largest water mirror. Instead of the Place de Bourse and the historic skyline as usual, an orange mega poster is reflected on the surface of the water - and only then becomes legible. "Bordelais (inhabitants of Bordeaux), the sky is at your feet." reads the poster reflected in the water. EasyJet flies to more than 30 destinations from France's second-largest city, literally opening the door to the world for the population.
The campaign not only appeals to locals, but also to the city's many tourists. Using the hashtag #UpsideTown, they are asked to post their best photos of the reflection on social media. Whoever takes the best picture will win a flight for two people of their choice. (hae)
Photo: zVg
