Vegan street art
The vegan milk alternative Oatly makes hip street art in Berlin.
The oat drink Oatly was launched in the 1990s and is based on a patented enzyme technology developed at a Swedish university. In addition to numerous flavors, there is also a "Barista Edition" specially adapted to coffee culture. This not only foams as desired, but is also supposed to taste similar to milk in coffee.
Vegan and barista - that almost screams Berlin in terms of target group. The fact that the giant mural advertising the Oatly Oats Barista Edition is written in English is actually quite fitting for the German capital. Whether the deliberately self-deprecating ingratiation goes down well with everyone is another question. Thus one reads on Instagram - In addition to many benevolent comments, there were also critical and annoyed comments.
Whatever the case, the advertising is likely to make the beverage, which seems to enjoy a good reputation among the target group, more widely known in Germany. Target achieved. (hae)
Photo: Instagram.com/notesofberlin
