The human Ikea catalog
Yanjaa Wintersoul knows the new Ikea catalog better than any other person in this world. And by a long shot.
The campaigns surrounding the Swedish furniture giant's annual catalog have delighted us in the past. Karasek's literary review of Wirz. Furniture actor Torbjörn Lundberg from Wirz. The Catalog actor of DDB Brussels. Visitors as cover stars From Jeff.
BBH Singapore's campaign isn't quite as original as the above creations, but it's at least as intriguing. The agency has found a woman who knows every detail of the 2018 catalog - by heart. Yanjaa Wintersoul has a photographic memory that really deserves the name. Through and through - if the story is really true. If not, the campaign is far less fascinating, but all the more original. And anyway: she can do it, for sure. (hae)
