A very normal coffee

In the pub, the coffee selection was much clearer: espresso, crème and perhaps a cup. Today, if you stray into an overly hip barista temple, you're in danger of getting lost in the variations and special preparations. And of getting lost in the ordering process.

For people who just want to drink a good coffee, the Starbucks selection with all its overpriced and flavored latte-something creations is already a horror.

In contrast, the coffee menu at McDonald's is almost a blessing. For example, there is a normal coffee that doesn't even taste that bad. And in most cases, the cup finds the right recipient even without the name scribbled on it. Overview and transparency as a competitive advantage. Leo Burnett London agrees. The agency wraps the topic up in a rather plausible spot. Because even if many find the coffee hype casual: Probably many more people can't and don't want to do anything with it.

And who invented or at least foresaw the horror at the coffee counter? Spillmann Felser Leo Burnett already recognized in 2008 with CD Peter Brönnimann and director Dani Levy in the spot "Coffee Shop" that times are not getting easier for plain coffee. At that time, however, the advertised product was not coffee, but the health insurance company Sympany. By the way, the setting of the spot at that time reminded a little bit of a McDonald's branch. With a lot of imagination. (hae)