Last but not least: Tick, Trick and Truck
To demonstrate how rugged its own trucks are, Volvo let a four-year-old girl drive one remotely.
Something that probably many people (or at least men) would love to do once in a while: Remote control a real truck on a closed off, extremely varied terrain. Like GTA, only real. Forsman & Bodenfors from Stockholm made the pleasure possible - for four-year-old Sophie. Even if the agency can tell Santa that the girl had something to do with the viral stunt... The question is rather: Does it even matter? If you read through the comments on Youtube, it becomes clear: Most people don't care about such details as long as they are entertained by well-told stories. And that seems to be working well so far: Almost 2.5 million clicks in three days. (hae)
