Last but not least: Been there, done that?
Copying is human. According to Frank A. Meyer, journalists make a living from it. And in the arts, the practice is also commonplace. And now a website shows that even in the world of advertising, the most creative of creatives resort to a humanly proven means when there's something wrong with the genuine idea.
Copying is human. According to Frank A. Meyer, journalists make a living from it. And in art, the practice is also commonplace. And now a website shows that even in the world of advertising, the most creative of creatives resort to a humanly proven means when things don't work out with the great new idea. We're talking about copying and adaptation.
Anyone who claims that genuine creations and unique ideas are simply genuine and unique should take a look at the website
can be proven wrong. There, the original and copies of advertising ideas are juxtaposed so that it becomes obvious who might have helped themselves where. "The knowledge of copying in earlier times helps in decision-making," is what modern experts call the practice of copying. "There is nothing new under the sun," the Bible names it. But what if a supposed copy is actually a genuine idea? Insist on your own originality, says Werbewoche. After all, gunpowder was invented twice.
Anyone who claims that genuine creations and unique ideas are simply genuine and unique should take a look at the website
can be proven wrong. There, the original and copies of advertising ideas are juxtaposed so that it becomes obvious who might have helped themselves where. "The knowledge of copying in earlier times helps in decision-making," is what modern experts call the practice of copying. "There is nothing new under the sun," the Bible names it. But what if a supposed copy is actually a genuine idea? Insist on your own originality, says Werbewoche. After all, gunpowder was invented twice.
